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FabAlley is an online fashion destination for taste-makers and trend-breakers all over the country. In 2012, 25-year olds Shivani Poddar and Tanvi Malik started an online accessories store selling a highly curated collection of quirky jewelry, bags and shoes.
In just two years, the shop has grown to become a legit style source for fashion-forward apparel and accessories. The name was inspired by all the rebellious, fashion-forward girls in India who shy away from the mainstream and shop at offbeat alleys, indie-chic nooks and quirky boutiques.